Driving digital health innovation to better serve humankind
About Us
Our Expertise Includes
- Digital health strategy and innovation (business, product, and service innovation)
- Research and data analytics
- Multichannel marketing, and product launch
- Patient and clinical engagement
- Content strategy and communication
- Health education and interactive experience design
- Operationalizing new care and education approaches
How We Can Help
An insight-based approach that delivers results
An on-demand extension of your team
Creating digital capabilities that augment vs. replace human connection
It is our belief that digital health technology is not meant to replace human connection, but to augment it. Empowering patients with tools for greater self-management, wearable technologies that can serve as early warning systems, communication for public health and prevention education, guidance for behavior change, telehealth connections to care, analytics to deliver personalized precision medicine…these, and many more innovations will help us deliver better care through empowering patients themselves AND connecting them with clinicians.
How We Work
RampUp can add depth, breadth and expertise when and where it’s needed. We offer flexible arrangements so that our model fits easily into your culture and environment. We can work on contract, as consultants, or on an interim basis to fill gaps.
Our preferred approach is to become immersed with your teams, advancing your goals and helping with skills transfer, if needed. We can also be independent, owning initiatives, leveraging your team where you think it makes sense, but without being a burden on management. RampUp appreciates that each organization is different, and we can help define the best approach that fits your needs.
Our Values
Patient Voice
Power of the Crowd
There is no substitute for the power of the crowd. The motto “better together” sums it up nicely. Crowdsourcing suggestions and solutions, learning from each other, and sharing – are some of the essential building blocks in our approach.
Our Values
Informed by Data
Tech Geeks
Not only are we data nerds, but we are tech geeks. Our playground is the world of emerging technologies – wearables, chatbots, passive sensing, digital biomarketers, machine learning, predictive analytics, AI, you name it. But we don’t love technology for technology’s sake. We love it because it can enable more meaningful connections, help us replace repetitive time consuming tasks, can give us insights based on huge volumes of data that couldn’t be attained otherwise, can provide information to patients where they are, in ways that are more scalable, personalized, just in time.
Our Values
Collaborative, Not Competitive
Fun
Services
Digital Health and Business Strategy
- Facilitating strategic plan development working with key stakeholder and leaders
- Identifying new revenue opportunities, business models, and partnerships
- Go to market plan development
Services
Digital Solution Design
- Identifying market and consumer needs via research
- Development of patient facing products and support programs
- Patient journey mapping, persona and use case development
- Defining product requirements, functionality, UX
- Mobile, web, coaching, call centers, chat, email, wearables- multi-channel
- Data analytics and data product design
- Product roadmapping
Patient and Clinician Research & Analysis
- Patient research surveys, analysis, reports
- Needs analysis
- Data analysis – company, patient, clinician
- Competitive/industry analysis
- Product concept testing
- Online surveys, focus groups, in depth interviews
Content Strategy & Creation
- Content strategy and creation – to support episodic or longitudinal care
- Multi-channel patient and clinical education content
- Engagement plans – email campaigns, social media, mobile campaigns, search
- Content creation- online videos, blogs, podcasts, animations and infographics
- Thought leadership, whitepapers, and publications
- Online communities, interactive tools, apps
- Content partnerships, syndication
- Expertise with medical/legal/regulatory processes
Traditional Marketing
- Integrated marketing plans
- Positioning, messaging, value proposition
- Product launches
- Campaign planning & execution
- Branding
- Partnership program development
Team
