RampUp Health Digital Innovation Model
Research
- Problems and pain points
- Data analysis
- Journey mapping
- Surveys
- One on one interviews
- Patient, clinical, admin.
- Company & industry leaders
Situation Analysis
- Current state
- Business Goals
- Strategic initiatives
- Organizational capabilities
- Industry trends
- Competitive landscape
- Customer experience
- Current solutions
Strategy & Solution
- Identify strategic goals
- Solution Ideation session(s)
- Rank possibilities
- Addresses problem
- Provides value
- Aligns with goals
- Capable of delivering
Design
- Design solution, use cases, biz model
- Define concept, core functionality
- Define MVP, product roadmap
- Value proposition development
- Technology selection, workflow map
- Care and touchpoint map
- Content, cadence, channels, actions
Pilot
- Visualize concepts, UX
- Build prototypes
- Identify metrics
- Test, proof of concept
- Validate with key groups
- Build evidence
Deliver
- Go to market plan
- Product development
- Content development
- Product launch, marketing
- Partnerships
- Operationalize, scale
- Track, optimize